Tom Lauck’s

Ingersol Rand Flash Announcement


I had the opportunity to work with a marketing company on a project for one of their clients, Ingersol Rand…maybe you’ve heard of them….

The stipulation we received was this: low, low budget, less than a week of time. Personally, I think Ingersol Rand should’ve dropped some more coin and let make a huge production, but such is life. I had less than a week and several levels of execs at IR to get approval from. The theme of this piece was Evolution. It was for an upgraded air survey application that they were releasing.

In the end, I liked what the result was, especially considering the budget and time restraints I had. Furthermore, word from IR that is was a huge success and it even had some distribution as far as Japan.

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Oct 31 2006