UPDATE: I’ve since rethought the implications of this post and I wanted to add that using h1 as the company name is the right choice is certain scenarios. I simply wished to provide an alternate method.
First it has been a very long time since my last post. My excuse is that I moved…and I’ve been a bit lazy. I felt the need to address a topic that seems to have been brought up to me several times over past couple weeks: CSS site navigation.
When structuring and styling menus, a definition list (dl) should be used for the site title and navigation.
The first roadblock some have with this method is that they feel the h1 tag must be used for the site title. However, using the h1 for the site title (or company name in many cases) is redundant. Your h1 (although many web builders view it improperly as a semantic whore and over use it), has great value in SEO. Because the h1 is suppossedly the most important content on a specific page, why would one waste it something like Widgets, Inc. when it could be used for maybe a content rich headline: Widgets Inc Provides Solutions for All Widgets Manufacturers. I thought the following experience was very valuable
As I observed a blind web user navigate through a few pages, he reported that hearing the h1 content on top of the page was boring and redundant for him. Because his screen reader read the content of the title element first, the title element served as the actual title of the document for him, and the h1—which merely repeated the content of the title element—was useless.
ALA – October 09, 2006 – Working with Others: Accessibility and User Research”
If a blind human and his screen reading software sees the h1 used as the site title as redundant, I wonder how it impacts how a search engines screen reader views your site’s content. Clearly, using the dt instead of the h1 for the site title is not a bad thing whatsoever.
Secondly, if you look at the meaning of a definition list you will see that it fits perfectly with the notion that you are defining your site and there direct relationship between the items (navigation). And to reiterate the advantage of not using h1 for your site name, the site navigation is now minimized along with the site name – since both are redundant and not content rich.
Lastly, stlyling your header is now a breeze. And your html structure won’t give you indigestion due to enclosing your site name, navigation, and possibly one other element (perhaps search) in a wrapping div.
Here is the markup for your reference (or view a mockup page). Using this method, you can easily create dropdown menus by nesting another unordered list (ul) inside of the list item (after the anchor tag).
<dl class="sitedefinition"> <dt><a href="/">Company Name, LLC</a></dt> <dd> <ul> <li><a href="/company/">Company</a></li> <li><a href="/solutions/">Solutions</a></li> <li><a href="/strategy/">Strategy</a></li> <li><a href="/clients/">Clients</a></li> <li><a href="/partners/">Partners</a></li> <li><a href="/contact/">Contact</a></li> <li><a href="/">Home</a></li> </ul> </dd> </dl>
Sep 27 2007